Through the Discover Parks program—a joint effort between BC Parks Foundation and BC Parks—Ambassadors are placed in parks across the province to spark curiosity, share knowledge, and help visitors connect more deeply with nature.
Interpretation has long been part of BC’s park story, inspiring generations through programs like Jerry’s Rangers. When funding cuts impacted those traditions in the early 2000s, BC became one of the only park systems in North America without consistent in-park interpreters. Discover Parks is renewing that legacy.
Whether it’s meeting an Ambassador on the trail, exploring a Discovery Centre, or joining a self-guided Discover Trail, every interaction helps people understand and care for these remarkable places.
