Discover Parks

Inspiring British Columbians and guests to discover, experience and care for nature 

BC’s world-class parks are not only the backbone of our tourism economy, but also serve as a haven for family time, recreation, education, inspiration, culture and personal fulfillment. In 2018/2019, BC’s parks had over 26 million visits – an increase of nearly five million over five years. While it’s great that more people are getting outside, some of our natural areas are under pressure due to increasing visitation.

Discover Parks brings together nature, art, technology and culture to connect people to nature. Park ambassadors, self guided trails and other new activations will help spread the word about stewardship and provide engaging experiences for park visitors.

Our work creating unique and authentic visitor experiences will help transfer knowledge between generations while building pride and stewardship in our parks. We are showcasing British Columbia by British Columbians, telling our unique stories to our children and the world.

 

Five-year goal

  • Provide superlative experiences to more than 250,000 visitors, leading to a reduction in behaviours that diminish parks and increased visitor satisfaction and support for parks.

See below for more information on current projects.