Discover Parks

Inspiring British Columbians and guests to discover, experience and care for nature 

BC’s world-class parks are not only the backbone of our tourism economy, but also serve as a haven for family time, recreation, education, inspiration, culture and personal fulfillment. In 2018/2019, BC’s parks had over 26 million visits – an increase of nearly five million over five years. While it’s great that more people are getting outside, some of our natural areas are under pressure due to increasing visitation.

Discover Parks brings together nature, art, technology and culture to connect people to nature. Park ambassadors, self guided trails and other new activations will help spread the word about stewardship and provide engaging experiences for park visitors.

British Columbia has the sixth largest park system in the world, the Discover Parks Ambassadors are hard at work teaching visitors about the wonders contained within it. The Ambassadors interact with park visitors to promote nature appreciation, safe outdoor recreation, and responsible park use. The Ambassadors foster connections with nature for those who are new to parks.

Story Trails is an initiative developing an interactive trail network in BC’s parks that leverages technology to tell the stories of our parks in a way that creates powerful lifelong learning, healthier lifestyles, cultural connections and stewards for the future.

Our work creating unique and authentic visitor experiences will help transfer knowledge between generations while building pride and stewardship in our parks. We are showcasing British Columbia by British Columbians, telling our unique stories to our children and the world.

See below for more information on current projects.