In search of inspiration for BC Parks Foundation’s new apparel line, Manager of Brand Products & Marketing Farn Mirza made his way to Mount Seymour Park—but not for a hike or a ski.
Instead, he was plumbing the physical archives of BC Parks merchandise, envisioning retro designs aimed at leveraging the tastes and nostalgia of local park enthusiasts.
When he stumbled upon sheets of 1980s stickers featuring colourful iconic symbols—a Douglas fir tree, an otter, a tent—he felt a surge of creativity.
“There's a reason we use the term ‘happy camper’ so much, and why it resonates so deeply,” says Farn. “We all know that feeling.”
And he’s right; we do.
If you’re reading this blog post, chances are some of your best and most powerful memories take place in BC Parks.
Maybe you recall a brave, shoulder-season jump into an icy lake. Or summiting a challenging peak to break through the clouds for a stunning view. Or helping your child complete the rite of passage of assembling their very first s’more. What experiences have made you a happy camper?
One hundred percent of the profits from every purchase go directly toward the mission of BC Parks Foundation: to create the greatest system of parks and Indigenous protected areas in the world.
Shop for yourself, and for all the happy campers in your life!
